Port Strategy

Singapore, Singapore
09 April - 10 April, 2018

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Key Learning Outcomes

  • Forces impacting Port Marketing and Business Strategy
  • Shipping and Port Alliances – what to expect and how to manage risk
  • Developing a Port Marketing Plan
  • Types and structure of port markets and services; and the impacts on pricing
  • Pricing for Competitive advantage and Business Development
  • Port Strategic Planning – Trade and Business Development
  • Applied case studies from real life examples


Who Should Attend

  • Terminal, Port Operators and Port Authorities
  • Traders & Charterers – Dry Bulk and Liquid
  • Cargoes
  • Ship Owners, Operators, and Managers
  • Logistics, Freight Forwarders and Shipping
  • Agents
  • Terminal Equipment and Technology Providers
  • Multimodal transport service providers
  • Port Developers, Construction & EPC Consultants
  • Port Investors, Banking and Financing Institutions


Course Director
Law Peng Keat, PPA is the founding Director of Asia Ports & Terminals Consultants Pte. Ltd. (AP&TC), which provides consultancy services for the multi-purpose port and terminal industries. He has over 30 years’ experience in the management and operations of ports.


What past participants liked about the Course Director
“Well delivered by the facilitator. Opportunity to meet participants with similar job areas and plenty of real cases/case studies shared”
Muara Port Brunei

“Talks about real scenarios, practicality and forward planning”
Manila North Harbour Port Inc

“Practical and latest information/content”
Samalaju Industrial Port Sdn Bhd

“Topic covers day to day port challenges. Case studies covered to help understand the material”
Jakarta International Container Terminal